Preperations for Christmas seems to be getting earlier and earlier. A charity Christmas card retailer opening its doors, is already watching the consumers streaming through their doors and its just the beginning of October. I am one of the first to moan when I see Christmas marketing for this and that mega store on the TV, appearing earlier and earlier each year. I think however that in the case of charity Christmas cards people believe that a large bit of the money from the card sales goes to charity, but on a realistic level view it as a chance of contacting family and friends.

The thing that gets my goat is when larger businesses view it as a chance of taking a little off the top so the amount the charities get is less and less. I appreciate the fact that some Christmas cards are made to make cash, which is fine, but those professing to be charity cards should be clear about how much of the price, you are paying for the cards, is going to go to the charity. And anything lower than 50% is just using the phrase charity Christmas cards as a selling phrase rather than a statement of intent. The retailer in Norfolk I spoke about earlier makes sure that 79p in every 100p goes to charity, which I believe is the direction this sort of thing should go so good job guys.

I think with Charity Christmas Cards people buy early so that they are ready for what can be a very hectic time of year. It often allows individuals to come up with what they are going to say to people that they might not have that much contact with.

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